About us

We are a strategic marketing agency, experts at defining value propositions for brands.
We develop products, services and stories that have value for people.


An ecosystem of methodologies that makes brands useful and different.

Strategic research

To discover new points of view to inspire solutions to unresolved problems.

  • Ethnography: identification of unmet tensions and needs
  • Trends
  • Public segmentation
  • Brand image and brand equity
  • Validation of brand propositions
Innovación estratégica

Strategic innovation

Rigor and focus for useful creativity.

  • Collaborative processes of ideation
  • Design Thinking
  • Definition of Brand Utilities
  • Social and environmental innovation
Planificación estratégica

Strategic planning

We create value when brands contribute to increase people’s well-being.

  • Definition of brand propositions that bring value to their targets
  • Platform with the key messages of the brand
  • Brand architecture and product portfolio
  • Action plans developed according to the new value proposition
Estrategias 3.0

Strategies 3.0: Citizen brands

A brand is relevant when it takes on a commitment.

  • Definition of the brand’s purpose
  • Development of the brand’s purpose in new products, new socially responsible initiatives and new brand stories




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Send us an email and we will reply within 24 hours. Or you can contact us by calling one of our offices.



T. (+34) 93 213 83 69
C/ Josep Anselm Clavé 23-25, Pral 1ª


T. (+34) 91 737 71 55
C/ Hortaleza, 108 3º izq.