Collabora - Collaborabrands

Collaborabrands is a strategic marketing agency that specialises in building competitive edge by connecting brands to people and society.

INSIGHTS

Hit the ground running

Future Thinking

Look for signs of the present to win the future.

Digital ethnography

Digital diaries to capture insights when they happen.

Potential

Segmentation and quantification of insights.

Brand Strenght

Brand equity study to ascertain how to garner brand strength.

BRANDS

What, who, how, what for.

Brand definition

Identify the meanings that make a brand appealing, relevant and different.

Purpose management

Identify expectations, define, and activate the brand purpose.

Visual identity

Design for the brand idea.

Digital relevance plan

Define and activate brand meanings online that create sales.

Quick & deep

Workshops that come up with brand activation ideas to achieve short-term goals.

CONTENT

Usefulness is key

Opportunity Content Mapping

Identifying content that draws audiences by mapping the themes that are an opportunity for the brand.

Purposeful & Useful

Aligning approaches that contribute to the brand purpose and are useful for its audience.

Content Tracking

Measuring how content contributes to brand consideration, preference and attributes.

Attribution Tracking

Is your content attributed to your brand?

INNOVATION

Delivering experiences

Strategic foresight

Workshops to design future scenarios rather than predicting them.

Breaking the box

Workshops that factor in new perspectives to come up with new brand experiences.

Collaborative Innnovation

Ideas that come out of customer needs from consumer workshops.

Clues

Testing concepts to find out when an innovation works.

Winnovation

Social innovation to activate brand purposes that aim to bring together business and society.

Brand Disappointment

Brands and inflation: trust matters

All that a woman’s gaze gives us

Branding in times of apocalypse

Resolutions for 2022, the year of profound change

Successful brands and models

Aprovechemos la espera

Vicente Gallego, Brand Planning Director de Collaborabrands El 25 de junio de 1943, la filósofa francesa Simone Weil escribía una carta a sus padres desde Londres. En dicha carta les hablaba, entre otras cosas, de la situación que se respiraba en la ciudad en aquel momento. Concretamente decía: “Aquí la vida parece monótona en este... View Article

ING

Identify and define the most appealing and relevant brand story in the global “Do your thing” concept for ING's target audience in Spain.

VODAFONE

Content strategy and effectiveness measuring.

BBVA

Tracking and continuously improving a content strategy to be more socially relevant.

CAMPOFRÍO

Definition of brand differentiators.

Aquarius

Strategy to recall the brand functionality.

DENTAID

Strategy to connect its brands to its target audiences.

GB Foods

Identification of insights and definition of new products.

PASCUAL

Fine-tuning of the corporate brand proposal and new product development.

Calvo

Definition of brand elasticity and conceptualisation of the innovation pipeline.

Helios

Definition of brand strategy and innovation pipeline.

IE

Definition of brand strategy and architecture. Design of a new visual identity.

VW

Adaptation of the Volkswagen purpose promoting the brand’s electrification on the Spanish market and decline in touchpoints.

Playground

Definition of the "like, share, do" proposal and implementation initiatives.

Bankia

Building brand value from honesty.

MACBA

Definition of a strategy to open up the brand to new audiences.

Text

Definition of the brand strategy and communication plan.

Fintonic

Positioning in financial optimisation.

Ashoka

Definition of a fundraising strategy.

Ires Foundation

Definition of the brand proposal, service ecosystem and communication plan. Design of the visual identity.

AECC

Definition of the brand strategy.

Change Dyslexia

Strategy to communicate and highlight social innovation.

Schweppes

Identification of insights and definition of brand differentiators.

Roll’eat

Definition of the brand strategy, claim and visual identity.

La Paz brand

Definition of the city brand strategy.

Our purpose is to boost the economic impact of brand actions by enhancing its social and environmental impacts. We do that by bringing ideas that give a clear meaning to brand innovation and communication.

Collaborabrands is a strategic marketing agency that specialises in building competitive edge by connecting brands to people and society.

We have offices in Madrid and Barcelona and are part of the Qual Collective, a network of specialist research and innovation agencies with offices in France, Germany, UK, Italy, Belgium and the Netherlands. In the Americas we have stable collaboration agreements with agencies in the US, Mexico, Colombia, Peru, Bolivia, Argentina and Chile.

Do you want to talk about your brand?

Mercè Elias

Innovation and brand strategy
Managing Partner, Barcelona Office
m.elias@collaborabrands.com

Pablo Vázquez

Branded content and communication strategies
Managing Partner, Madrid Office
p.vazquez@collaborabrands.com

Jordi Torrents

Corporate branding and brand purpose
Partner & CEO
torrents@collaborabrands.com

You can also follow us on:

BARCELONA

Travessera de les Corts,
294-296, 6º 1ª
08029

(+34) 932 138 369

MADRID

C/ Hortaleza,
108, 2º izquierda
28004

(+34) 910 885 346

Collaborabrands 2022

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