After the pandemic, the growing need to travel

Silvia Moreno, Associate Director

The need to travel and enjoy experiences has increased significantly among Spanish people. According to the upcoming Collaborabrands Post-Pandemic Consumption Scenarios report to be published next week, this is already a major need for 81% of those surveyed.

All crises spark a search for safety and shelter…this one included. However, this pandemic has brought about new obligations to socially distance, limit our movements, stay at home as much as possible, keep to our bubbles. It is no surprise, then, that the need to travel and enjoy experiences has risen, and I imagine it will continue to go up as the pandemic persists.

According to Bruce Poon Tip, a renowned Canadian CEO and social entrepreneur, author of the first business book to have a foreword by the Dalai Lama, “I still believe that travel could be the greatest form of wealth distribution the world’s ever seen. This break [caused by the pandemic] has given us time to reflect on how to travel more conscientiously.”

This inspiring idea speaks to interesting trends that Wunderman Thomson Intelligence identified in its Future100 report, which include boosting local tourism and rediscovering nearby destinations, looking for large remote natural spaces off the beaten track, and more informed travelling, using digital tools to move around as safely and sustainably as possible.

The standstill of the pandemic is a historical event with a huge impact on all levels, but it may also become a huge turning point to start thinking about tourism more conscientiously.

Travellers and consumers already have high expectations for brands to commit more to society and the environment. The challenge facing brands in the tourism sector is substantial, but isn’t it exciting?

categoryUncategorized